There's a study for everything these days and this one's kinda fun: baby boomers aren't giving up their blue jeans. Well, duh. Published at cottoninc.com, the "jeaneology" (cute) research found that we own 6.89 pairs of jeans compared with GenX (my daughters-in-law) who own 8.12 and the Greatest Generation (my mom) who owns 5.14. How the jeans fit, apparently, is only slight more important than how they look. Go figure (pun).Other research by cottoninc found that we're staying true to our nature in other ways too; most of us check fiber content labels in clothing before we purchase it and 81% (!) are willing to pay more for apparel that's non-synthetic. Boomer Elton John was born in 1947, by the way and wrote the "blue jean baby" lyrics to "Tiny Dancer" in 1971. I'm partial to Ben Fold's remake. Anybody else a BF fan?
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