One of the latest business strategies to persuade boomer "technophobes" to buy a cell phone, sign up for service, and actually keep it turned on and not in your briefcase mom! has been developed by jitterbug.com. Now this is an amazing thing. This is really very cool and innovative. Realizing the potential market, jitterbug, in conjunction with Samsung, got back to basics, and is offering phones with bigger buttons, 24/7 live operators and, get this - a dial tone! If I were jitterbug, though, I wouldn't label my page "Senior Cell Phones." Um, remember? We boomers aren't going to use that term. And besides, marketing to the real seniors, our parents, will be done by us so keep that in mind y'all. At their site, jitterbug claims their phone service starts at $10 a month and, upon closer examination, I see it actually does, as long as you sign up for a year at a time and are content with 60 minutes a month of talk-time. That wouldn't work for me but certainly would for some folks (like my dad ;)
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