Follow the Money

I love this: Fleishman-Hillard, a PR firm located in DC, is the first to focus exclusively on helping companies develop relationships with baby boomers. According to Dave Senay, President and CEO, "the most potent consumer force ever to hit the marketplace is the Baby Boomer generation. They're affluent. They're empowered. They already spend more than 2.1 trillion dollars a year on consumer goods and services. And they're just getting warmed up."

Wow. We continue to daze and amaze.

2.1 trillion. That's a lot of dough. That number reminds me of a column awhile back at salon.com by Farhad Manjoo. He went to the antiwar site 3trillion.org, which was set up to give visitors a chance to virtually spend the money spent on the Iraq war in different ways, and published a list of what he chose. It took him three hours to make his purchases! Among other things he bought Mac Airs and broadband service to every American. Whoo! He also bought a six pack of crew socks. Other shoppers have included Phil Donahue and John Cusak. Go ahead, give it a whirl.