More stats (ugh): women influence 80% of the spending! Hunh?!?! Good grief. However, only 42% of female consumers take environmental and social concerns into consideration while spreading that cash around. That's just not enough! Although experts who study such things believe that the trend towards purchasing responsible goods is gathering speed, it still needs to pick up the pace. Industries, though, have noticed the movement towards sustainability and are eager to assist; Home Depot, Dove, and Toyota have all launched campaigns aimed toward showing their environmentally-sensitive side. There's some great information at this site, saveourplanet.blog.ca. Check it out!Speaking of Dove, since my life is devoid of television, how about the new ads, aimed at "challenging the stereotypical definition of beauty?" I'll see if I can find something online but let me know your opinions.
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